Siani Velazquez founded this fearlessly eloquent brand. Growing up she always loved drawing and coming up with interesting ways to make her clothes new again; that meant cutting them, distressing them, painting them or applying bleach/dye.
She was always drawn to fashion and art in some shape or form. Yet, the direction of her path wasn't concrete until her high school art teacher had inducted her into the National Art Honors Society and proceeded to mentor her college portfolio submissions.
For her undergraduate program, she studied at Jefferson University and obtained a Bachelor's degree in Fashion Design. She also continued there to achieve her Master's in Fashion Design Management. During her collegiate years she's shown her collections at JeffersonU's Annual fashion shows, Philadelphia Fashion Week, and designed evening wear for American Heart Association's campaign.
Eventually, taking the things she's learned--she discovered what her differentiator to the industry would be. Organizing fashion to become a voice, using sustainable materials, bringing awareness, while introducing interchangeable design to the world.
Applauding bold expression and provide confidence through interchangeable design to reverse the pace of fashion within every garment.